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Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra
Vol 33 - Vitra

Magazine B

Vol 33 - Vitra

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Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.

INTRO


PUBLISHER’S NOTE


COMMENTS

Vitra comments and reviews from SNS and the web


INTO THE MARKET

Scenes from designer furniture stores


OPINION

Christina Schmidt, design select shop owner


SHOPS

Positions
The diverse shops that carry Vitra


LINEUP

Office System
Vitra office furniture systems
Home Collection
Vitra home collection lines


OPINION

Myeonghan Kim, CEO of aA Design Museum


BRAND TO BRAND

VS
Comparing Vitra product lines with those from other brands


OPINION

Patrick Seguin, designer furniture and architecture gallery owner


COLLAGE

Private spaces where furniture pieces from several distinct brands coexist in harmony


USER CHOICE

Premium Brands
Premium design brands recommended by Vitra users


OPINION

Jonathan Kim, Korean branch director of interior design consulting firm SL+A


ENVIRONMENT

Details
Analysis of Vitra furniture systems
Office Furniture
Working spaces set up using Vitra office furniture


VITRA SCENE


BRAND STORY

Vitra evolves from a European distributor of American designer furniture into a modern design leader


ALBUM

Scenes from the Vitra test process


CAMPUS

The Vitra campus reflects the brand’s design philosophy


COMMUNICATIONS

Vitra’s marketing campaign includes publications, exhibitions, lectures, and store displays


BUSINESSES

Other furniture brands with design approaches similar to Vitra’s


TIMELINE

History of major design trends in the furniture industry


QUOTES

Quotes from Vitra CEO Rolf Fehlbaum


FIGURES

The global furniture market and Vitra


FROM THE EDITOR IN CHIEF


OUTRO