Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.
INTRO
PUBLISHER’S NOTE
COMMENTS
Vitra comments and reviews from SNS and the web
INTO THE MARKET
Scenes from designer furniture stores
OPINION
Christina Schmidt, design select shop owner
SHOPS
Positions
The diverse shops that carry Vitra
LINEUP
Office System
Vitra office furniture systems
Home Collection
Vitra home collection lines
OPINION
Myeonghan Kim, CEO of aA Design Museum
BRAND TO BRAND
VS
Comparing Vitra product lines with those from other brands
OPINION
Patrick Seguin, designer furniture and architecture gallery owner
COLLAGE
Private spaces where furniture pieces from several distinct brands coexist in harmony
USER CHOICE
Premium Brands
Premium design brands recommended by Vitra users
OPINION
Jonathan Kim, Korean branch director of interior design consulting firm SL+A
ENVIRONMENT
Details
Analysis of Vitra furniture systems
Office Furniture
Working spaces set up using Vitra office furniture
VITRA SCENE
BRAND STORY
Vitra evolves from a European distributor of American designer furniture into a modern design leader
ALBUM
Scenes from the Vitra test process
CAMPUS
The Vitra campus reflects the brand’s design philosophy
COMMUNICATIONS
Vitra’s marketing campaign includes publications, exhibitions, lectures, and store displays
BUSINESSES
Other furniture brands with design approaches similar to Vitra’s
TIMELINE
History of major design trends in the furniture industry
QUOTES
Quotes from Vitra CEO Rolf Fehlbaum
FIGURES
The global furniture market and Vitra
FROM THE EDITOR IN CHIEF
OUTRO