a selection of future classics
frenchman arnault castel founded kapok in 2006 with a goal to discover and bring to asia the “future classics”. kapok has grown from the first lifestyle select store in hong kong, to an internationally renowned brand for its authentic yet approachable take on fashion and design.
with a well-trained eye for exploring newness, a passion for discovery and above all, a taste for the unpretentious, kapok is now widely recognized as the alternative wunderkind in the hong kong retail scene.
Q&A With Founder
Q: kapok crew
A: arnault castel, the founder of kapok
Q: what is your reason for expansion in 2019?
A: we have been running the store for more than 10 years now, and we have built fantastic relationship with beautiful brands and customers. the past few years, i felt we were lacking space to do justice to our product selection. so we decided to take a leap of faith and launch several bigger stores. i also believe a select store is a social place, a great way to meet friends or discover a city. we are ready to grow and proudly assert our- selves as the most exciting store in hong kong.
Q: what are your views on kapok's contribution to hong kong retail?
A: we managed to bring our vision to be the most original and interesting select shop in hong kong as a reality. we are proud to have supported countless hong kong brands in their development, and to bring to hong kong every week, tirelessly, a fun and beautiful selection of international brands. we read every day that retail is dying but the entire kapok team is convinced that our own brand of fun, entertaining, meaningful retail will continue to thrive.
Q: how do you see kapok's mid-term and long term growth?
A: in the mid-term, we will focus on our two flagships in hong kong : 8 sun street in wanchai, and k11 musea in tsim sha tsui. we will also continue to bring to hong kong a new generation of international brands. after successfully bringing to hong kong Maison Kitsuné and L'Officine Universelle Buly, we are launching in 2019 the first hong kong stores for swiss upcycling bag brand FREITAG and new york menswear brand O.N.S it will be a very busy year as we will drop in summer a brand new collection for our brand future classics - a full collection of womenswear and bags designed between paris and hong kong.
finally in the long term, we will develop a new version of www.ka-pok.com to make our selection and point view available worldwide and we will start looking more seriously at china growth plans.