Maison Kitsune | Special Offer | 2 for 25% off | shop now

Maison Kitsune | Special Offer | 2 for 25% off | shop now

Maison Kitsune | Special Offer | 2 for 25% off | shop now

Maison Kitsune | Special Offer | 2 for 25% off | shop now

Maison Kitsune | Special Offer | 2 for 25% off | shop now

Maison Kitsune | Special Offer | 2 for 25% off | shop now

Freegift for order over $2500 | SHOP NOW

Freegift for order over $2500 | SHOP NOW

Freegift for order over $2500 | SHOP NOW

Freegift for order over $2500 | SHOP NOW

Freegift for order over $2500 | SHOP NOW

Freegift for order over $2500 | SHOP NOW

Blendjet Product Recall! | details

Blendjet Recall! | details

Blendjet Product Recall! | details

Blendjet Product Recall! | details

Blendjet Product Recall! | details

Blendjet Product Recall! | details

Vol 31 - Diptyque
Vol 31 - Diptyque

Magazine B

Vol 31 - Diptyque

HK$179.00

view store availability

Order now to receive Sun 16 Jun - Thu 20 Jun

Diptyque is a French fragrance brand founded in 1961 by three artists—Yves Coueslant, Desmond Knox-Leet, and Christiane Gautrot. Both its fragrances and its designs are original and evocative, making Diptyque one of the most recognizable brands straddling the niche and luxury markets.

INTRO


PUBLISHER’S NOTE


COMMENTS

Some fragrant moments with Diptyque captured on Instagram


SURVEY

Lifestyle brand preference survey, with a focus on fragrances


MARKETS

Perfumes Perfume market brand positioning analysis
Scented Candles
Scented candle market brand positioning analysis


OPINION

Myrto Dimoula, a lover of scented products


SHOPS

Reputations
Diptyque seen through the lens of concept stores that carry the brand


INNER SPACE

Lineup
Diptyque’s product lineup from scented candles to skin care products
Representations
Diptyque’s individuality revealed in its interpretations of candle fragrances
Design Language
Perfume brand vision as revealed in bottle and label design


OPINION

Kitae Kang, CEO of Maison des Bougies, a scented candle brand


RECOLLECTIONS

The special memories and objects recalled in Diptyque fragrances


OPINION

St.phane Jaulin, former beauty section director at the select shop Colette


INFLUENCE

Niche Startups
Boutique fragrance brands create new possibilities


LIFESTYLE

Scent Layering
Scent layering reveals the user’s individuality in diverse ways


B’S CUT

Capturing of Memories
Photo essay by photographer Marion Berrin


BRAND STORY

From the foundation by three artists as a small fabric boutique to becoming an iconic global fragrance brand


BEHIND THE DESIGN

Diptyque’s design language looked through six elements


EPISODES

Some of the stories behind the development of Diptyque’s representative materials and products


CELEBRITY’S NOTES

Celebrity comments on Diptyque


34TH BLVD. SAINT-GERMAIN

A visit to Diptyque’s flagship store


INTERVIEWS

Fabienne Mauny, Managing Director Myriam Badault, Marketing & Product Creation Director


FIGURES

The global scented product market and brand positioning


FACTS

Interesting Diptyque facts


FROM THE EDITOR IN CHIEF

Diptyque’s core values


OUTRO