Maison Kitsuné joined hand with LINE FRIENDS to present their first-ever collaboration. the iconic Fox of Maison Kitsuné has once again been reinterpreted using the creative design capabilities of LINE FRIENDS, this time as KITSUNÉ. this smiling animal joins the adventure with one of LINE FRIENDS globally beloved characters, BROWN, who appears apathetic but is a warm-hearted friend. ensuing a chance encounter in a record shop, the two become good friends and enjoy the rest of their free day in Paris. in the Palais Royal neighborhood, across from the Café Kitsuné, we follow the two new best friends through a series of illustrated and animated content.
the capsule collection is based on the brand’s essentials: crew neck t-shirts and sweatshirts, with the two characters illustrated in a print, an embroidered patch or an all-over pattern. these pieces are available not only for adults but also for kids, so they can match their outfits before strolling around town.
the playful spirit of these prints extends to small everyday items featuring the beloved BROWN the bear and the latest addition, KITSUNÉ the fox, including canvas bags, stationery, mugs, Iphone case, Airpod case and limited edition doll set!
the Maison Kitsuné x LINE FRIENDS capsule collection is available now at Maison Kitsuné fashion walk Store, kapok sun street store, kapok victoria park store, kapok k11 musea and kapok online store. a limited edition sticker set of Maison Kitsuné x LINE FRIENDS will be gifted on any purchase of the collab collection.
to bring this partnership to life, Maison Kitsuné and LINE FRIENDS were inspired by the visual language of the LINE app, including a gallery of 16 stickers created especially for LINE, Instagram GIFs, and WeChat that feature BROWN and KITSUNÉ at the foot of the Eiffel Tower, perched on a skateboard, listening to their favorite record, or snacking on cookies. from these digital stickers to the capsule or playing with friends.