Selahatin is introducing the world of artisanal oral care. The brand has the ambition to elevate the emotional experiences of everyday ceremonies.

The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and wheelchair bound. As a result of the injury, his sense of smell was attuned and amplified – taste and scent began to appear as colors in his head.