The New Traditional

Delve into a world of unique individuals across the world who are invested in preserving and reinventing traditions and shared rituals.

A new generation wants to lead a more meaningful and sustainable life by reconnecting with heritage and traditions. As a way of inspiration, The New Traditional looks to the craftsmanship, lifestyle, and unique experiences of the people keeping these practices alive. From blacksmithing, weaving, sake making, tending sheep, or simply having a sauna, the book tells the stories of those devoting their energy, skills, and creativity to such activities. Immerse yourself in the traditions that have defined our cultures, and that reveal our connection to what makes us human.

The Canadian-based media brand BESIDE is committed to uncovering compelling initiatives, pursuing untold stories, and fostering impactful conversations at the crossroads of culture and nature. Through its biannual print titles and digital output, BESIDE reaches a global and diverse community of people committed to building a more sustainable future.