APFR

APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances and expresses the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design. All APFR home fragrances are hand-crafted in our own workshop, and we select every ingredient carefully in cooperation with our sourcing partners. Our goal is to create a collection of fragrances that enhance your everyday life, emotions, and memories.