"polaroid was a natural partner for this collaboration that demonstrates our shared belief in the power of creativity,” said erika gabrielli, senior director global marketing at teva. “both of our brands evoke a happy nostalgia and we thought what better way to honor our fans than create a collection that invites expression and inspires them to make new memories.”
to capture summer adventures, teva has collaborated with the original instant photography brand polaroid to launch a limited capsule collection.
the capsule collection includes the original universal polaroid in grey, and the midform universal polaroid in red. the water-friendly styles feature the iconic, functional 4-point webbing upper silhouette, an EVA midsole, and a rubber outsole for all-day comfort and versatility. the bold grey and red base colors pop with a custom polaroid color spectrum webbing on the heel strap. The sandals feature straps made of REPREVE® recycled plastic yarn and are offered in female sizing only.
“polaroid has always been about inspiring creativity, anytime, anywhere. We’re excited to partner with a brand with a shared rich heritage to further that mission, encouraging people to find inspiration wherever their adventure takes them,” said marta martinez, CMO of polaroid.
it is exclusively launched at kapok from may 3 to may 16, available at kapok victoria park and ka-pok.com.
kapok VICTORIA PARK
2-4 kingston street, causeway bay, hk
+852 2180 2821