Puraai Lands: Italy's Vegan Sneaker Revolution Hits kapok
Founded in 2018 by two young designers, Puraai was inspired by a trip to Japan where they found the recycling symbol “ラ” on plastic bottles. This discovery led them to focus on using sustainably recycled materials. The brand name combines the Japanese words “Pura” (plastic) and “ai” (love), symbolizing their passion for reusing plastic through environmentally friendly production.
Puraai's core philosophy is to promote cultural change while offering stylish and everyday wearable shoes made from cruelty-free vegan materials. The brand emphasizes recycled plastics and ethical practices, committed to comprehensive sustainability by sourcing materials locally in Europe to reduce carbon emissions. All products feature recycled rubber soles, cork linings, organic cotton laces, and nylon, providing a luxurious experience without animal harm.
This season, kapok introduces the brand's retro-modern design sneaker—the Panther Sneaker. Handmade in Italy, this shoe blends the vintage design of the 1970s with classic aesthetics, clean lines, and bold colors, offering timeless unisex versatility. Color options include red, green, yellow, pink, and light blue. This sneaker adds a trendy touch to spring and summer fashion, making it an unmissable element in street style.
Puraai proves sustainability can be stylish and wearable every day.Discover the curated collection at kapok now!
