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about a decade ago, when the idea of fashion start-up came along and the explosion of Bobos (boheme-bourgeois) in Paris, a band of outsiders began to shape up a new phase of contemporary men’s fashion scene, redefining how modern Parisian men dressed. slowly but surely, they’ve sprouted and grown, and one of them is Editions M.R.

founded by Pierre Mahéo in 2012, Officine Générale has slowly but surely gain sustainable momentum by its heart of gold, and it all started by Mahéo’s authentic ethical mantra as the brand’s DNA.