ruri

Established in 2018, RURI is a fashion and lifestyle brand dedicated to creating high quality sustainable fashion. The collection (pronounced ‘lu li’) takes its name from the Japanese word 琉璃 るり meaning ‘handcrafted glass, and blue color.’ Drawing inspiration from a timeless, minimalist aesthetic, our collection of ready to wear clothes, accessories and home products are designed and created to the highest and most sustainable standards for the modern person on the go.