AW26 New Brand Alert: A Fresh Perspective on Modern Prestige
Being Hong Kong’s signature select shop with a distinct French touch, kapok has always dedicated itself to niche and emerging labels, transforming every shopping experience into a journey of discovery.
This Autumn/Winter, kapok proudly introduces three new European brands: Spain’s The New Society, Copenhagen-based The Garment, and UK slow-fashion champion TOAST. With some making their exclusive Hong Kong debut, niche fashion enthusiasts can now experience these unique designs firsthand without traveling abroad—effortlessly weaving refined lifestyle aesthetics into everyday style.
The New Society
Coming to us from Madrid, The New Society treats clothing as an extension of emotion, drawing inspiration from childhood memories to infuse every piece with narrative depth and timeless beauty. Ethically produced in Portugal using organic, incredibly soft-washed natural fabrics—it’s fashion that feels good on the skin, and even better for the soul.
The Garment
Founded in Copenhagen in 2020, The Garment built around the philosophy of a "timeless wardrobe", the brand creates long-lasting investment pieces that transcend seasonal trends. By blending a "less is more" Nordic aesthetic with sharp, masculine silhouettes and feminine elegance, they deliver understated yet powerful contemporary womenswear.
TOAST
Founded on a philosophy of slow living, British brand TOAST effortlessly fuses fashion, homeware, and culture with a focus on "slow living" and "artisanal aesthetics". Inspired by art, literature, and nature, they collaborate with European workshops to craft timeless, conscious pieces from sustainable materials like organic cotton, linen, and wool.
Driven by craftsmanship and conscious design, kapok brings you a thoughtful selection from The New Society, The Garment, and TOAST this Autumn/Winter.
Available now at kapok IFC | K11 Musea and online at ka-pok.com.
