Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
Back home.
This theme is central to Blue Forever:
A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.
It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.
– Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.
Notes:
Top: Licorice & Salt
Heart: Turkish Citrus, Lime & Peppermint
Features:
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1100 ppm fluoride
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Made in Switzerland
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Contains antioxidants
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Housed in alu tubes (recycles endlessly)
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Anti-inflammatory
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Vetted by The Swedish Dental Association
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Vegan/Cruelty free
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Dermatologically tested