superga

Born 1911 in Torino, Italy, under the stewardship of Walter Martiny, Superga started producing shoes with vulcanized rubber soles, ensuring both flexibility and durability, thereby redefining the humble trainer. 

Long a favourite for taking Italians from the city to the beach during the weekends, its ubiquity demonstrates its versatility, and crucially, comfort— thus the slogan “People’s shoes of Italy”.